Article

Does Citizens’ Self-Identification of Their Public Role Affect Their Satisfaction with Public Services?*

Hemin Choi1, Jong Seon Lee2
Author Information & Copyright
1Hemin (Hyemin) Choi, first author, is a PhD student in the Graduate School of Public Administration at Seoul National University. E-mail: herahemin@snu.ac.kr.
2Jong Seon Lee, received a PhD in Design from North Carolina State University and works at the Korean Intellectual Property Office. E-mail: jongsnlee@korea.kr.
*Corresponding Author: E-mail: jongsnlee@korea.kr.

© Copyright 2020 Graduate School of Public Administration, Seoul National University. This is an Open-Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.org/licenses/by-nc/4.0/) which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.

Received: Nov 21, 2019; Revised: Nov 21, 2019; Revised: Jan 30, 2020; Accepted: Feb 03, 2020

Published Online: Apr 30, 2020

Abstract

This study investigates how citizens define their role qua citizen and how the public role they assign themselves matters in their assessment of satisfaction with public service performance. We compared survey respondents who identified their citizen role as customer (n=280), partner (n=353) or owner (n=467) to test this relation. Theoretically, the dominance of New Public Management (NPM) scholarship has resulted in the framing of citizens as simply customers, but our empirical study finds that citizens consider themselves more as partners or owners of government. This mismatch in conception was our research hypothesis for further research. We then ran a number of t-tests and carried out a MANOVA analysis, the results of which indicate that there is a significant difference between the customer and partner groups regarding expectations and satisfaction on the quality of their living area but not regarding performance. There is also evidence that shows that the role citizens assign to themselves is related to their public service expectations but that the connection between their view of their role and their assessment of performance is weak.

Keywords: citizen role; citizen satisfaction; expectation; public service performance